We were very fortunate to be offered stand space at this years Driffield Agricultural Show so we launched our public campaign at the show, having the vehicle and most of the team present.
I have to say it was a resounding success for us. The vehicle drew in a lot of attention from the public which, in turn got notes and coins into the Help For Heroes collection bucket. A big thankyou to all who contributed. We also used the show as an opportunity to engage with local businesses who were displaying at the show to seek support for the challenge, this has provided us with a lot to follow up on. We also had interviews with BBC York radio which was done live and with Driffield radio
The media have been brilliant, our story have been run by the Yorkshire Post and Driffield Times as well as the radio stations, with follow-up interviews planned. We have also reached out to TV so watch this space!
